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The key to The Keep

A curated selection of ethical fashion. Brands with integrity. Clothes to keep.

Store front with door open

The Keep began as an incredibly cuckoo idea, back in early 2012, after I lost my sense of self doing a job I was wholly unsuited to.

Frustrated by the poor quality of most things in my wardrobe, and uninspired by high street shops, I began to seek out clothes that had a story behind them. Working as a management consultant by day, I dedicated evenings and weekends to blogging about my fashion finds.

During one such hunt I stumbled into an exhibition at Sadler’s Wells, run by the Ethical Fashion Forum, and my path was set. The first step was to quit my job; the second to write a business plan. The vision being a one-stop shop offering a curated selection of the most stylish, yet affordable, ethical fashion. Clothes to keep.

In September 2012 The Keep Boutique was born. Since then a number of people have helped to develop my concept, whilst I’ve never veered away from my central mission:

To seek out and promote fashion brands with true integrity, whilst carefully curating the selection to ensure style comes first.

For me it’s about reigniting an appreciation of quality, craftsmanship and sustainability. Hence the launching of both a website and a shop in Brixton Village – a place with a sustainable soul and an array of highly skilled artisans.

The Keep is a complete labour of love. Here I hope you’ll find pieces of treasure a plenty, and that you cherish them as much as I do.

Reigniting an appreciation of quality, craftsmanship and sustainability.

All photographs by Samee Lapham

Visit us

In the heart of Brixton Village, London

The Keep

32/33 Brixton Village
Coldharbour Lane
London SW9 8PR
United Kingdom
Days and hours to keep

0207 924 0867


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