Can you give a brief history of how you got to where you are now:
I graduated from Leeds University in Fashion and Textiles Marketing. From there I started working in London for Monsoon as a buyers assistant. Whilst in London I began reading about organic and ethical fashion and found a niche in the market for clothing that was on trend whilst also being fairlymade, and hence the launch of Beaumont Organic in 2008.
As a designer, what’s the favourite part of your job?
Sourcing new fabrics and designs and then seeing my brand in flagship stores. I also love to meet the buyers and talk them through the collection.
From my own experience, running a business can be tough. What’s the biggest hurdle or challenge you have faced or still face?
Educating customers in the early days was a challenge as the perception of ‘organic’ clothing was hippie hemp clothing made in unfashionable styles. Finding reliable factories to work with was also a lengthy process.
With these challenges in mind, why were you so keen to use organic materials in your production?
My commitment to use organic fabrics and also other eco fabrics and work with ethical factories is because in my opinion there is no other way to make a premium collection. A quality product should be made from the best fabrics in the best factories.
From memory, it was almost impossible to not order the entire Autumn/Winter Beaumont collection. So I’m intrigued to know what’s your favourite piece for the season?
Madeleine shirt I know will be a staple wardrobe piece for me. And I love the Josie knit.
And what item would you recommend as a key investment piece?
The Abilene boyfriend coat is on my list!
So which stylish celebrity would you like to see championing your wares?
Moving away from fashion, what book are you reading now?
Rhonda Byrne’s The Secret
And finally, what’s your secret to success?
Hard work, and amazing family and friends.