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Designer Spotlight


10 February 2015
ArmedAngels campaign championed by creative agency Kemmler Kemmler.

As proud supporters of the Made By Humans campaign by our friends at Armedangels, we’re in total agreement that fairness and transparency in fashion should be more highly valued.

The ArmedAngels ‘brand book’ represents an important stand, one that we highly respect, proving that an ethical and honest approach to fashion is of equal importance to simple profit margins.

The resulting campaign is a creative example of how many brands attempt to whitewash over the unappetising; be it high toxicity levels in the dying process, poor working conditions, unsustainable pay, environmental costs of production.

Where some brands may deal in murky supply chains, Armedangles prefers traceability and transparency, acknowledging rather than ignoring the people behind their production process.




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