Brixton's a buzz with Japanese Soul

MasterChef's youngest ever winner Tim Anderson brings southern Japanese soulfood to Brixton by way of his newly opened restaurant Nanban. As gift giving season gets ready to explode, in line with the proliferation of Christmas adverts that make us laugh (Lidl) and cringe in equal meausre,[...]

Save the Date | Festive Foraging

It's that time of year again when diaries get incredibly booked up with office parties and festive drinks with friends. But we very much hope you'll save a but of space for our very own Christmas celebration, joining us for a glass of champagne, some late night shopping and a mince pie o[...]

Buy Your Ticket Today

Tomorrow night we're hosting a Syrian Soiree to raise money for the vital Syria Relief aid effort, so don't delay and buy your ticket now as there are only a handful left. Thursday 15th October | 7PM | The Keep Boutique | SW9 8PR Cocktail on arrival Middle Eastern Mezze [...]

Can *Anyone* Host their Own Supper Club?

Apparently so! Well at least that's what the team at Syrian Supper Club say, and having just experienced one of their wonderful evenings at E5 Bakehouse, we're also feeling a little more confident about hosting ours next week. The five tips we took away from last night included: [...]

Keep Eating at E5 Bakehouse | Victoria Stewart

It’s always a challenge when a supper club that started out in someone’s sitting room or kitchen grows out of its original spot and expands into something much bigger. One wonders whether the original spirit of the thing will stay intact. And so it was with the Syrian Supper Club, whi[...]

Save The Date | Syrian Soiree

Photo Credit: Syian Supper Club Picking up the flag from the insanely brilliant Syrian Supper Club; rosewater, cardamom, ginger and mint infused cocktails will be flowing on Thursday 15th October at our shop in Brixton Village, alongside some delicious food and an insight into the humani[...]

Inspiring Autumn Denim

With the sale season dwindling and summery clothes starting to feel slightly too lightweight for the gradual shift in temperature, Autumn attire is on the mind. But rather than become overwhelmed by the sudden proliferation of new trends, we've honed in on one key item - the Vicky boyfriend [...]

The True Cost | Film Screening

Photo Credit: NY Times Featuring interviews with some of the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is a kickstarter-funded film, released on 29th May, which seeks to address the human and environmental costs of an ever-expan[...]

Frontline Club | Jungle Sisters

Frontline Club London | Screening & Q&A: Jungle Sisters Friday 17 July 2015, 7:00 PM Image Credit | Frontline Club In 2008 the Indian Government launched an initiative to train 500 million of the rural poor to work in its growing industrial sector. Chloe Ruthven's th[...]

Spotlight on Swaziland | 31st July

For one week we'll be shinning a light on the story behind the innovative African-based accessories brand Quazi Design Image Credit | Quazi Design Almost exactly a year ago I collaborated with two of my African-based brands to create an ethical emporium at Wilderness Festival. Sw[...]

Summer Style Board #3 | How to wear Mustard

This season's hottest colour? We've got our marks on Colonel Mustard. Paired with darker shades of grey, navy and black you'll own this summer trend without getting scorched [...]

Designer Spotlight | QUAZI DESIGN

Designing for sustainable change and social impact, QD create responsible and thoughtful products by transforming discarded waste magazines into original accessories and interiors. Based in Swaziland, all their products are hand made by local women who are employed on a full time ba[...]

Keep Eating in Brixton#5 | POP BRIXTON

Marrying the party vibes of London’s growing street feast scene with all the allure of an Asian night market – POP Brixton has landed. Brixton is defined by its creative nature and it’s this sense of vibrancy that’s at the core of POP Brixton – a space to en[...]

Patterned Pants | Summer Style Board#2

Patternity Perplexion - solving the summer print equation Rather than leg it away from anything bold, we say ditch the mundane trouser and take on the challenge of a printed pant by balancing it with something clean & classic Becca Top & Orla Kiely Wallflower Trousers [...]

Picnic Check | Summer Style Board

Square up to the simple stripe, and delve into the world of picnic checks... Gingaham Prom Dress - Red Gingaham Prom Dress - Green From crustless cucumuber sandwiches to tuperware handouts of mini sausages, nothing quite beats this most britsih of summer past-times. However[...]

On the playlist

M A Y Our mixtape for a month of four day weeks, Sunday afternoon ciders, intermittent sunshine and the promise of summer to come... Heroes – David Bowie The Pitmen Poets – Jez Lowe Love is a Stranger – Gus Black Dying to Live – [...]

Keep eating in Brixton#4 | Brunch

Following on from our recent post featuring Blue Jay's seasonal menu, changing monthly and served Weds-Sun a stones throw from us at Cornercopia, we’ve become a bit obsessive about food miles - our own mainly. The fewer paces we have to go, to get our fill of food that hasn’t tra[...]

Save the Date | Photography Fundraiser

Following her most recent trip to India and inspired by a belief that creativity exists within us all, Jules Kosciczyk will be showing a series of recent photographs to raise funds for The One Love Project: a charity which provides a safe and stimulating learning environment for children living o[...]

Kitchen Keepers | Cauliflower Pizza

Although the new season officially began in February, it seems there hasn’t been a day go by without summer arrivals needing to be unpacked, product descriptions written, new stories shared and newsletters scheduled. As a result, and I’m sure this goes for many, the Bank Holida[...]


Last Friday saw an inspiring fashion movement reverberate through the industry. Social media channels were inundated with the faces of artisans and garment makers across the world, highlighting the way in which our clothes hold personal stories that we rarely get to hear. Fashion Revoution Day [...]

Fashion Revolution Day | 24th April

Tell me and I shall forget. Show me and I may not understand. Involve me and I shall always remember. -- Ancient Chinese Proverb The Rana Plaza factory collapse on April 24, 2013 resulted in the tragic death of 1,133 men, women and children, 2500 injured and at least 800 children orph[...]

Keep eating in Brixton#3 | Blue Jay

Depending on how you look at it, being situated in the middle of what has become London's Mecca for all foodies has both pros and cons. There is in fact only one con, and that's purely financial. If I could have my cake, preceded by both starter and main course, I’d eat in the vil[...]

Sundays in the City | SE1

If you’re hungry for some great food, exploring boutique distilleries and craft breweries then a put a trip down Maltby Street to the top of your priorities. Source: Conde Naste Traveller Whilst the railway arches along Druid Street have homed catering businesses for many years[...]

Top Ten most tactile spring textures

My passion for ethical fashion is driven not only by the proveneance of each piece, but also by the intricate and surprising textures that fast fashion denies us. For me, nothing beats the luxurious comfort of an organic cotton top worn close to the skin, nor the durability and breathability[...]

Weekend Getaway | Spring Styleboard

Shona Loopback Top Frances Printed Trousers Il Pleut Tee Peltola Backpack Happy Weekend! [...]


As proud supporters of the Made By Humans campaign by our friends at Armedangels, we're in total agreement that fairness and transparency in fashion should be more highly valued. Their 'brand book' represents an important stand, one that we highly respect, proving that an eth[...]

Keep taking a city break | Berlin

The ever-turning fashion wheel has been something of a shock to me since opening the store two years ago. Naive as it was, I had absolutely no idea how overwhelming it can be. Just as soon as one season draws to a close, than another is arriving on the doorstep whilst you're out scouring fa[...]

Sneak Peak to Spring | Matt & Nat

Here at Keep HQ we've decided to curtail any further decline into the January blues, by looking ahead to our Spring arrivals that will be landing in only a matter of weeks. Most imminent is our new season selection from favourite vegan brand Matt & Nat, which includes a new range of L[...]

We All Want Some Figgy Pudding

(inspired after a festive feast the Wild Food Cafe) For the Pudding 1 x Cup Almonds or Hazelenuts (soaked overnight) 1 x Cup Walnuts (soaked overnight) 3/4 cup Dates (soaked 1-2 hours) 3/4 cup Figs (soaked 1-2 hours) 1/2 cup Sultanas / Raisins (soaked 1-2 hours) 2 x Or[...]

Beautiful Advent Gift Ideas

With only a little over twelve days to go until Christmas, we've got the countdown sorted by way of our bespoke Advent calendar stocked with stylish presents to be cherished well into the New Year On the first day of Christmas My true love sent to me: A pair of Fair Tra[...]

Christmas Gifts to keep | Gift Guide #2

If you're not under my Christmas tree on Christmas morning, I'm going back to bed... Following on from the previous blog post, here are few more gift ideas that will surely bring a smile on Christmas day... Recycled Glass Ring | £30 Ethnic Long Dot [...]

Christmas Gifts to keep | Gift Guide #1

A lovely thing about Christmas Is that it's compulsory Like a Thunderstorm And we all go through it together And for those of you who need a little extra help on the gift ideas, here's the first of our festive gift guides... No. 1 | Handmade sliced orange an[...]

Late Night shopping in Brixton Villlage

As part of the Brixton Village Late NIght Shopping initiative The Keep Boutique will be open until 9pm every Thursday & Saturday unitl Christmas GOOD TIDINGS OF GREAT JOY TO ALL! [...]

Christmas Drinks | 15% Discount

Please join us for The Keep's Christmas Shopping Evening 27th November | 6.30pm til Late 15% Discount Christmas Canapes, Mulled Wine & Merriment The Keep Boutique | 32 Brixton Village | SW9 8PR sustaining style [...]

The Vegan Edit | Matt & Nat

LUCY | A statement piece, the Lucy can be worn many ways. It's zippered sides hide expendable gussets that offer versatility to this edgy style EDITOR | Don't let your laptop down! The Editor sleeve is sure to keep your laptop safe, and we would argue, more stylish than mos[...]

Nourish Yourself | Give Away

To celebrate the final few days of Organic September, we've teamed up with the best Organic skin care brand Nourish, to offer a complementary Cleanser and Toner gift set. And because we're only just overcoming those rosé riddled summer evenings we've made it incredibly[...]

Keep eating in Brixton #2 | Shrub & Shutter

DOES a bear shit in the woods? Or do you fancy joining a boat with the owl and the pussycat? Actually, scrap that, do you just want a straight martini? Just around the corner from The Keep is a new cocktail bar called The Shrub and Shutter that specialises in savoury cocktails and a short foo[...]

Kitchen Keepers | Thai kale with sweet cashew chilli dressing

'Kitchen Keepers' is our aptly titiled healthy recipe series, with the sole intention of promoting tried and tested recipe ideas, taking inspiration from the best vegan and vegetarian chefs and bloggers around. Xochi Balfour - The Naturalisata First up is friend, and much [...]

Designer Spotlight | Hannah Beaumont

Can you give a brief history of how you got to where you are now: I graduated from Leeds University in Fashion and Textiles Marketing. From there I started working in London for Monsoon as a buyers assistant. Whilst in London I began reading about organic and ethical fashion and found a niche[...]

The Friday Favourites

The weekend just got sweeter with a new range of fresh products arriving in our store. And while this is just one outfit we want to wear out the remaining summer days, there are plenty more new arrivals online and in store. First off, the Komodo Daisy dress in a woody green with a wrap[...]

All eyes on Wilderness

3 weeks to go... Festivals are definitely a highlight of the British summer, and Wilderness, set in the stunning estate of Cornbury Park, is no exception. With Time Out predicting that this year will see “more ukulele-twanging, sustainably sourced sausage-scoffing fun than ever before&[...]

Keep eating in Brixton#1 | Salon

It is 8.03pm on a Wednesday night and I am nearly half an hour late. I make my way to the market, scurrying past rows of people sitting outside restaurants, eating, chatting, sharing their evenings together. It’s busy. Brixton market is in full swing. But it’s a bit of a rabbit warren[...]

Sunday lunch in the Village

The Big Lunch is a very simple idea from the Eden Project. The aim is to get as many people as possible across the whole of the UK to have lunch with their neighbours annually on the first Sunday in June in a simple act of community, friendship and fun. Since starting in 2009, thousands[...]

New In | Braintree

Keep feeling good about the latest brand into the Keep… BRAINTREE, initially a small company born in Sydney, stemmed from a strong desire to create ethical clothing that the world could afford. The result: a highly successful fashion business, combining beautiful styles with timel[...]

Coming Soon | Ace&Jig

If the weatherman is to be trusted(!) super summer is a sure thing, and we’re already beginning to feel the heat (typically not when we want it most…a little bank holiday heatwave would have been lovely). However the onset of summer has nothing on why I’m counting down the day[...]

Slow Fashion and Wellbeing | 12th June

Surprisingly, despite the laid-back vibes that radiate from Brixton Village, the endless pace of city living seems even harder to keep up with during the summer months. Which is why we're counting down the days to our next event... a celebration of mindfulness, not only in what we buy but al[...]

Keep Cooking | Recipes From Brixton Village

The transformation of Brixton Village from neglected arcade to thriving food hub has been one of the biggest success stories of urban regeneration in the last 5 years, and its star keeps on rising. The market is booming with an unprecedented mix of old school traders, restaurants a[...]

Mid Season Sale | It's Happening

Keep giving back by offering Free Postage on all Sale items from now until midnight 10th May... [...]

Keep asking questions…can fashion be a truly meaningful experience?

During the Craft of Use event in London last week, 200 professionals explored the questions surrounding what fashion would be like if it was more than an act of consumption with no meaning beyond the point of sale? Behind the discussions was a new archive of 500 stories, collected by de[...]

Keep getting ready to P A R T Y

Struggling to find the right words to express what an amazing year it's been, and so much of the joy has come from all you wonderful keepers. So please come down and celebrate The Keep's first Birthday, next Saturday, 22nd March '14. .\ There'll be drinks, music and a 20%[...]

Spring To A Tee

Every season brings new high points, and the array of prints that landed this week have made the transition from winter particularly enjoyable. Spring has finally arrived, and if these tops are anything to go by, it's here for keeps regardless of what the weatherman says... Liza Top[...]

Designer Spotlight | Partimi

“I think what Eleanor is doing at Partimi shows that great clothes can come with great, sustainable processes and materials – you can feel great wearing one of her t-shirt dresses not only because of how it was made, but because of how it makes you look!” Caroline Issa, Exec[...]

New In | Sidai Designs

Set among the buzz of fast-paced Arusha, Tanzania, where towering Mount Meru forms its extraordinary backdrop, Sidai Designs is an exciting social enterprise, creating contemporary luxury beaded jewellery, based on traditional Maasai beading techniques and design. Founded in 2011, as a n[...]

Winter Sale | Now On

Up to 50% off selected items Online and Instore New Arrivals landing in February [...]

The Essential Winter Edit | Part 2

Following on from Part 1, here's a few more of The Keep's favourite outfits to inject a bit of magic into your winter wardrobe... Ivan Jumper - Instore Only Diem Jeans in Lapis Lazuli Turkish Socks Ci Di Ring Lilu Tunic Lacy Snood Pachacut[...]

The Essential Winter Edit | Part 1

Take inspiration from The Keep's pick of the most simple, easy and elegant pieces in-store this winter... Reindeer Jumper and Scarf - Instore Only Alpine Shirt Aran Mohair Cardigan Western Shirt Lambswool Gillet - Instore Only O[...]

Independent Boutique Award Finalist

A few weeks ago I was incredibly shocked and delighted to receive the news that The Keep had been shortlisted by the Ethical Fashion Forum's SOURCE Awards, in their Retail Category. The SOURCE Awards recognise excellence in 12 different categories, from design innovation to brand lea[...]

Model Behaviour

In preparation for The Keep's winter photoshoot on Friday, model and presenter Kate Edmondson came in today to try on a few (hundred) outfits. She looked fabulous in absolutely everything I threw at her, and with the cold weather really setting in, I thought these 'behind the scenes&#[...]


Pachacuti, which means 'world upside-down' in the Quechua language, was set up in 1992 by Carry Somers in an effort to redress the inequalities in the fashion industry through Fair Trade. Whilst on a research trip to Ecuador, Somers witnessed the exploitative nature of the[...]

Remember remember...a knit on the 5th

With Bonfire Night fast approaching, here's a round up of The Keep's favourite winter knits designed to keep you cosy whilst waiting for the Catherine wheel to ignite... The Contrast Polka Dot Cardi The Design Knit Jumper Dress The Merino Sailor Jum[...]

New In | MADE by Daisy Knights Collection

After making her first ever ring with her father in his workshop at the age of 11, Daisy fell in love with creating jewellery. Determined to be an independent designer, Daisy studied Jewellery Design at Central Saint Martins, where she graduated in 2009. Since then she has established herself as [...]

You Came. You Saw. You Celebrated.

It was a real joy to celebrate the autumn arrivals with everyone who came to The Keep's New Collection party last month. Since then I've been happily reliving the evening a few (hundred) times over thanks to Linnea Persson, who took time away from blogging about interesting independents [...]

Keep Giving...Gift Vouchers

Over the past few weeks Illustrator Lucy Panes has been helping to develop The Keep's selection of gift vouchers. Still very much in the deisgn phase, but watch this space as they'll be the perfect gifts for Christmas....and ever after. Gifts Vouchers to keep on giving [...]

New Collection Celebration

Please come and celebrate the arrival of The Keep's Autumn Collection 26th September | 7pm The Keep Boutique | 32 Brixton Village | SW9 8PR sustaining style [...]

Autumn's Here And There's Nothing To Fear...

Not with Bibico's beautiful selection of chunky knit jumpers and cosy accessories from Nepal... Knitted Snowflake Jumper Aran Mohair Cardigan Patagonia Jumper Tiddly-Pom Hat Lacy Mohair Snood Diamond Scarf ...and not forgetting these [...]


1. Tailored jacket from Komodo; so simple but oh so chic. 2. The birch inspired Bjork necklace from JohannaN. So stunning, it should be worn entirely on its own! 3. Matt & Nat's Epea Tote. A smart but casual bag...ideal for Autumn. 4. The Maya[...]

Spotlight on Sweden - JohannaN Jewellery

JohannaN was founded in the northern part of Sweden in 2009 by Johanna Nilsson, and is based on her passion for fashion and social mobility as well as Thailand, the Thai people and her contacts there. With a background in development and fair trade, Johanna has merged her two great inter[...]

An Autumn Wardrobe Boost To Free Those Radicals

Summer, very much a time of Grab'n'Go shopping regarding most of our sun-induced-spending. For fashion, the quick-fix-hit is also true as we snatch high summer essentials moments before heading out to far-away lands, only for these to be relegated to the lowest level of the laundry bin &[...]

Are you suffering from CWS (Clogged Wardrobe Syndrome)?

A few questions to consider: 1) Do you peer ponderously into your wardrobe only to feel sluggish and uninspired? 2) Are your jeans impotent (i.e. lacking the physical strength to keep their shape longer than one outing)? 3) Does the constant craving for a purchase-pick-me-up (the clot[...]

Friday Keeper #3

This week we celebrated Keeper LP's perfect pairing of the Leni Square Print Trousers with peep-toe heels and a luxuriously ruffled scoop neck top. The result: an outfit that seems to perfectly mirror the creative personality of its mistress (or more corectly...Mrs). So thank you Keeper [...]

A Picture Perfect Evening

This post offers a look back at last month’s ‘Guest Dressed’ event through the lens of highly skilled photographer Deborah Grace. It was a privilege to share the shop with Sarah's Wardrobe and Miss Dotty Fascinators, and THANK YOU to all of you who came... [...]

An Invitation To Solve Your Wedding-Wardrobe-Worries

The Keep will be holding a 'Guest Dressed' event in our Brixton Village Boutique on the evening of the 27th June. For this we have teamed up with vintage brand Sarah's Wardrobe and Miss Dotty Fascinators to provide a curated selection of handpicked 'one-of-a-kind' dresses, fa[...]

Friday Keeper #2

This weekend we're celebrating Keeper KG's fantastic choice of chemise to soak up the afternoon sun. To achieve such a radiant look match this gloriously soft tencel shirt with L'Herbe Rouge's hypoallergenic denim skinnies, and polish off with a pair of Thai Pink Moccasins... [...]

Friday Keeper #1

Introducing a regular post celebrating individual style, and what better way to showcase such sartorital splendor than using photos sent in by customers of The Keep. This week, Keeper LB models the Gary Palazzo Trousers with pure panache... To complete the look, team with a sheer bla[...]

Bamboo Blend

Ingredients: 1x Sayulita Electric Bamboo Tee 1x Leni Sqaure Print Trousers 1x Pair of Suede Moccasins Optional Frosting: 1 x People Tree Heart Bracelet 1x Charlie Pouch Recipe: Tuck the super fine tee into the comfort of the organic cotton waistband. Pull out[...]

ka·lei do·scop ic (k -l d -sk p k)

an optical toy for producing symmetrical patterns by multiple reflections in inclined mirrors enclosed in a tube. Loose pieces of coloured glass, paper, etc, are placed between transparent plates at the far end of the tube, which is rotated to change the pattern any complex pattern of f[...]

Green Gatsby

Mixed reviews there may be, but this Friday’s release of The Great Gatsby is hot on The Keep’s to-see list, mainly because Mulligan’s wardrobe is to die for. If you’re also suffering from a burning desire to step back into the roaring 20’s, then here are a few [...]

Fair Trade Saturday

Saturday 11th May marks a worldwide celebration of all things Fair Trade. Endorsed by the World Fair Trade Organization, World Fair Trade Day is the first global campaign for The Fair Trade movement connecting producers and customers around the world. As a result Fair Trade producers, [...]

Competition Time...

To celebrate all that is lovely about May (mainly bank holidays, copious pimms and the retrieving of burnt sausages from bbq cinders) The Keep has launched a competition to win a clutch. And not just any old clutch. In fact, the winner will receieve a beautiful, graphically printed piece o[...]

Clash of the Titans

Went printastic today.... x [...]

We Love Fridays!

The past few Fridays have been celebration central in The Keep. Fizz was flowing on 22nd March to mark the opening of the beautiful shop in Brixton Village, whilst quinoa cocktails were raised last Friday to toast the exciting launch online. Thank you to everyone who came to support - you are [...]

Live Celebrations

A NIGHT OF FOOSION a fabulous fusion of fashion and food Join us for quinoa vodka cocktails and sustainable bistro bites to celebrate the launch of Friday 19th April 6.30pm - 8.30pm 32/33 Brixton Village SW9 8PR 10% of the eve[...]

The Key to the Keep

The Keep began as an incredibly cuckoo idea, back in early 2012, after I slightly lost my sense of self doing a job I was wholly unsuited to. Frustrated by the poor quality of most things in my wardrobe, and uninspired by high street shops, I began to seek out clothes that had a story b[...]

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