New In | Braintree
On 3 months agoIn Bamboo, Organic Cotton, Sustainable, Fashion, Ethical, New In, Braintree, Hemp, Soy, Bohemian, Summer, eco-fibres
Keep feeling good about the latest brand into the Keep…
BRAINTREE, initially a small company born in Sydney, stemmed from a strong desire to create ethical clothing that the world could afford. The result: a highly successful fashion business, combining beautiful styles with timeless prints whilst championing the use of eco-fibres such as hemp, bamboo, soy and organic cotton.
While the design side of the business is London-based, the production is completed in China due to the advancements in ecological fabric development, with a particularly strong tradition in the production of hemp. To remain loyal to their ethical values, BRAINTREE has managed to create a relatively small supply chain.
By working with only 6 production partners in total, and with frequent visits to the factories involved, the company has not only built up long and lasting relationships, it can also boast a quality guarantee that many other fashion brands dream of. Long-lasting fashion is the mantra!
Their Bohemian Summer collection takes inspiration from the relaxed, eclectic vibe of a beach holiday with a nod to the best in casual boho style. Drawing on a vibrant palette with pops of bright colour and soft neutrals, their stunning prints are varied and exclusive, referencing tie dye, patchwork and dip dyes.