until we meet again; goodbye for the present.
Many of you may have already seen my post on instagram, but for those who haven't, I wanted to let you know that, with a heart full of gratitude, I will be closing my physical shop on Sunday 29th December.
I can’t begin to express what a privilege it’s been to run a business from Brixton Village. To sit alongside traders that I admire so much, and feel such a deep sense of belonging to this truly unique community. Not in my wildest dreams could I have imagined what has been... years of rich conversation and incredible friendships made, just by holding a door open for anyone to wander through.
It’s also been a wonderful thing to play a part in the sustainable fashion movement. I could count the number of responsible brands on both hands when I started, and perhaps the same for customers seeking it out. Today, we’re inundated with brands doing remarkable things and I’m constantly learning new ways to be more sustainable from both staff [who I’d rather call friends] and customers [same goes].
years of rich conversation and incredible friendships made, just by holding a door open for anyone to wander through.
So why, just when the conversation is really taking off have I decided to close... I won’t pretend that it hasn’t become an overwhelming struggle for bricks-and-mortar stores to survive in a multi-channel world. Brexit uncertainty has also made its dent, so too has a growing awareness around the Climate Emergency.
But if I’m totally honest with myself, it’s the realisation that I’ve been incredibly lucky to run a shop in exactly the way I’ve wanted to for all this time. We’ve stayed true to our values, only ever stocked brands that inspired us, talked honestly about things that really matter and tried to give back as best we could. To push for growth would be to go against much of this integrity. And for me personally, I just can’t keep driving something that demands more than I’m able to give.
To push for growth would be to go against much of this integrity
But we’re not going just yet! We’ve still got two festive events in the calendar, and a goodbye drinks on Wednesday 18th December. Plus a shop full of beautiful conscious gifts for Christmas. But I’ll be closing my Brixton Village door for the last time on Sunday 29th December, so if you can make it in before then please do as I’d love to tell you just how much you’ve meant to me in person.
The online shop will remain open, return requests will be processed as per our website T&Cs, and all those with gift vouchers will still be able to use these online. For any specific concerns or questions, please email [email protected].
Book club, workshops, conversation evenings and events will remain, so be sure to sign up to the newsletter and/or follow @thekeepboutique on instagram. However, please forgive me if these fall into hibernation for a while.
All my love, always
Kate (& Tibbs) x