How Can We Heal Our Collective Pain?
Most days I think about the actual value of social media – in relation to the content we create and whether it really does serve a positive purpose.
Six years ago it seemed so much simpler. We had brilliant stories to tell about the brands we stocked and how they’d redesigned their supply chains in recognition of the social and environmental impact of making clothes. That’s not changed. But with the mainstream rush to adopt a sustainable hashtag, I’m now far more wary about what we’re putting out into this sphere of half-truths and angry rants. In many ways this is a good thing, it demonstrates how much the awareness has grown since The Keep begun.
But for me, what once was a space for inspiration now feels increasingly oppressive - to the point where I want to retreat rather than add to all the noise. Because to be honest, very little has actually changed. Fashion is still eating up the planet, anxiety levels are going through the roof, people are risking their lives for better futures that don’t materialise and we’re caught between wildfire, mass melting and wilful ignorance.
Yet at the same time, I totally understand why. In a world where none of our leaders seem to be listening, it’s inevitable that we use these platforms to vent our fears and frustrations. But I know I’m not alone in suffering an overwhelming combination of anxiety and burn-out whenever I turn to these channels.
Fashion is still eating up the planet, anxiety levels are going through the roof, people are risking their lives for better futures that don’t materialise and we’re caught between wildfire, mass melting and wilful ignorance.
And if I’m not the only one, then surely the question is - how do we heal our collective pain? I'm yet to find the answer, but am inclined to take Greta Thunberg's lead on this... by showing up; for ourselves, for others and for a planet that we all depend on. So let's all embrace this week’s Global Climate Strike – there’s no question that by standing in solidarity and drawing international attention to the climate emergency, we have a greater and far more lasting impact than any social media post could ever hope to achieve.