MID-AUTUMN SALE & FREE SHIPPING USE CODE FREESHIP AT CHECKOUT MID-AUTUMN SALE | 30% OFF SELECTED ITEMS & FREE SHIPPING. ENTER CODE FREESHIP AT CHECKOUT
Call
0207 924 0867
Contact
shop@thekeepboutique.com
Store info

Mon-Sat: 10.30am–6pm

Sun: 11am–6pm

Directions

32/33 Brixton Village
Coldharbour Lane
London SW9 8PR
United Kingdom

32/33 Brixton Village
Coldharbour Lane
London SW9 8PR
United Kingdom

Mon-Sat: 10.30am–6pm

Sun: 11am–6pm

Why Slow Fashion is the Fast Track to a Sustainable Future
· · Comments

Why Slow Fashion is the Fast Track to a Sustainable Future

· · Comments

After a successful G7 meeting in Biarritz, the President of the Republic of France, Emmanuel Macron, officially launched a Fashion Pact with 32 fashion and textile companies to promote sustainability within the global fashion industry for a brighter future and a better world.

And although we admire the aims of the G7 Fashion Pact, which includes implementing 100 percent renewable energy across the industry, phasing out plastic by 2030, and being carbon-neutral by 2050, the drive to adopt them will take time and a great deal of cajoling. hereas a personal commitment to slow fashion is a pact we can all sign. Right here. Right now. 

BE QUIZICAL

Don’t let the brands you buy from off-the-hook. Harness the power of social media to quiz them on everything from where they source their raw materials, to how they measure their impact on ecosystems and what initiatives they have in place to ensure species protection and the elimination of chemical and mirco-fibre pollution of rivers and oceans. It's a sad fact that our living natural capital is in grave danger. We’ve already lost 60% of species and ecosystem functionality, combined with the predicted collapse of ocean fisheries and the likely demise of all coral reefs by 2050. As a result, every single player in the fashion industry should be prioritising the protection and restoration of biodiversity above all else. And if they’re not, cut them out and redirect your money towards brands that put the planet first.

Every single player in the fashion industry should be prioritising the protection and restoration of biodiversity above all else. And if they’re not, cut them out and redirect your money towards brands that put the planet first.

BUY PRE-LOVED

Vintage shopping involves no new manufacturing to satisfy demand and a glance at the label might reveal the item was made domestically at a time when homegrown craft was respected above overseas cost-cutting. That’s worth cherishing in itself. By embracing the old you may also create brand new narratives as I experienced earlier this summer. Shopping for a September wedding, I stumbled upon a 40s printed tea dress with rows of covered buttons, snug bodice, and billowing skirt from Blackout II vintage store, one of the handful of quality vintage stores remaining in London.

By embracing the old you may also create brand new narratives.

GET CREATIVE

If you’re looking for a hobby, learn basic sewing techniques to modify, lengthen or shorten existing items. Make do and mend like women did during the second world war because the battle to save the environment is one in which we’re all fighting on the same side. Try vegetable dyeing at home with turmeric, avocado, or beetroot––a collaboration between slow food and slow fashion. Or block print a repeat motif on an old cotton shirt on the kitchen table using nothing more high-tech than a potato for a charmingly homespun result. 

Make do and mend like women did during the second world war because the battle to save the environment is one in which we’re all fighting on the same side.

RENT RATHER THAN OWN

In a booming rental market Rent The Runway continues to dominate as customers aspiring to own less can still rotate their closet regularly with high end designer items without buying new. Trends recycle themselves often so there are undoubtedly treasures hidden in your own wardrobe that deserve renewed critical appraisal. Like a gardener, cultivate, weed, and replant garments from your closet within new contexts so that they bloom afresh. Search for pretty velvet ribbons or trims–-again, end of roll are best, and can be found at vintage haunts and markets as well as online––to customise old favourites.

Like a gardener, cultivate, weed, and replant garments from your closet within new contexts so that they bloom afresh.

The rhetoric associated with all major sustainability goals––reduce, phase out, curb, eliminate, lower––leads us to conclude less it more, in which case we don’t need to seek guidance from the G7 powers above. We all have our own role to play in this global battle.