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In search for fashionable socks that would stand the test of time, Qnoop found none which met their demands for style, quality, innovation and sustainability. Thinking differently, the founders decided to launch their own brand of design-led superior-quality socks; one with a strong environmental ethos which fulfilled their desire to clean up the production chain for textiles. As a result, each pair is made from 100% organic cotton and produced in Portugal to guarantee excellent European craftsmanship.  They also use bio-degradable buttons, and only ever recycled materials for their labels and packaging.