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Keep Mindful

Water Politics And Our Thirst For Change

21 March 2019

As we celebrate World Water Day, we're reminded of how much we take for granted this life blood. Washing our bodies, our clothes, and our dishes without a second thought. But whilst a staggering 1 in 9 people lack access to safe water globally, we wonder how best to protect and purify finite resources - not just for the privileged few, but for all?


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How What We Wear Can Empower Our Everyday

08 March 2019

In celebration of International Women's Day, we explore the psychology of dressing, and ask four successful and stylish women to share with us what makes them feel powerful.


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Industry Insider: Fixing our Fast Fashion Culture

22 February 2019

In June 2018 the Environmental Audit Committee (EAC) launched an inquiry into the Sustainability of the Fashion Industry.

Last week saw the release of their final report: Fixing Fashion: Clothing Consumption and Sustainability. With the scale of the problem now better understood, we review some of the key recommendations that the EAC hopes parliament will pass into law.


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Freedom Friday

20 November 2018

Call us crazy, but as an antidote to Black Friday, we're offering you the choice when it comes to what you pay, and all for an excellent cause.


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Circular Fashion Spotlight

07 November 2018

A look into the new and innovative fibres we love, championed by some of our designers. Who knew wearing wood could be so chic?


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On our radar this week

26 August 2018

Our weekly round-up of current sustainability stories at large, complied into a concise selection of inspiring and informative articles, books and videos to awaken your inner activist.


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8 Ways to Work Sustainability into Your Everyday

23 August 2018

It's now imperative to be kind to the environment, but in 2018 that requires more than taking your own bags to the supermarket and abandoning coffee-cups for reusable glass flasks. But if it all seems slightly overwhelming, and you just don't know where to start, follow our eight simple ways to work sustainabitly into your life.


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Why it’s so important to be asking #whomademyclothes

23 April 2018

This week sees consumers asking brands #whomademyclothes, marking the fifth anniversary of the Rana Plaza disaster in Bangladesh. Fashion Revolution forces us to consider the very real cost of cheap fashion whilst giving us agency to demand better from the brands we buy from.


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Keep Meets

In conversation with | Clare Press

20 April 2018

Having listened addictively to Clare's Wardrobe Crisis podcast since the very first episode, it was an absolute highlight to interview Vogue's Sustainability Editor-at-Large on the eve of Fashion Revolution


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Wild swimming through the lens of Vivienne Rickman-Poole

06 November 2017

What started as a hobby turned into a more ambitious undertaking: to discover and experience 400 permanent bodies of water. Here Vivienne Rickman-Poole shares her life changing personal adventure with us, describing how tramping over snow and breaking ice on frozen lakes feeds her creativity


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A field trip to Patagonia

04 October 2017

Back in December, Julia Kirschner, Sustainability Manager for Armedangels, travelled to Patagonia to meet their wool suppliers. Here we share an excerpt from that trip


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10 Things to Know about Wool

13 October 2016

Do you find it difficult to tell your angora from your alpaca? Or wonder why an Aran sweater gets so much airtime? Seeing that it's wool week, we decided to untangle a few threads


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