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Keep Mindful

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Keep Mindful

Freedom Friday

20 November 2018

Call us crazy, but as an antidote to Black Friday, we're offering you the choice when it comes to what you pay, and all for an excellent cause.


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Circular Fashion Spotlight

07 November 2018

A look into the new and innovative fibres we love, championed by some of our designers. Who knew wearing wood could be so chic?


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On our radar this week

26 August 2018

Our weekly round-up of current sustainability stories at large, complied into a concise selection of inspiring and informative articles, books and videos to awaken your inner activist.


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8 Ways to Work Sustainability into Your Everyday

23 August 2018

It's now imperative to be kind to the environment, but in 2018 that requires more than taking your own bags to the supermarket and abandoning coffee-cups for reusable glass flasks. But if it all seems slightly overwhelming, and you just don't know where to start, follow our eight simple ways to work sustainabitly into your life.


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Why it’s so important to be asking #whomademyclothes

23 April 2018

This week sees consumers asking brands #whomademyclothes, marking the fifth anniversary of the Rana Plaza disaster in Bangladesh. Fashion Revolution forces us to consider the very real cost of cheap fashion whilst giving us agency to demand better from the brands we buy from.


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Keep Meets

In conversation with | Clare Press

20 April 2018

Having listened addictively to Clare's Wardrobe Crisis podcast since the very first episode, it was an absolute highlight to interview Vogue's Sustainability Editor-at-Large on the eve of Fashion Revolution


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Wild swimming through the lens of Vivienne Rickman-Poole

06 November 2017

What started as a hobby turned into a more ambitious undertaking: to discover and experience 400 permanent bodies of water. Here Vivienne Rickman-Poole shares her life changing personal adventure with us, describing how tramping over snow and breaking ice on frozen lakes feeds her creativity


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A field trip to Patagonia

04 October 2017

Back in December, Julia Kirschner, Sustainability Manager for Armedangels, travelled to Patagonia to meet their wool suppliers. Here we share an excerpt from that trip


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10 Things to Know about Wool

13 October 2016

Do you find it difficult to tell your angora from your alpaca? Or wonder why an Aran sweater gets so much airtime? Seeing that it's wool week, we decided to untangle a few threads


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In Print: Aesthetics meets Ethics

23 March 2016

Launched this week, Safia Minney's new book 'Slow Fashion: Aesthetics meets Ethics' offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement, sustainable design, and business that puts people, livelihoods and sustainability central to everything they do


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Fair Trade Saturday

14 May 2013

Saturday 11th May marks a worldwide celebration of all things Fair Trade. Endorsed by the World Fair Trade Organization, World Fair Trade Day is the first global campaign for The Fair Trade movement connecting producers and customers around the world.


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Keep asking questions… Can fashion be a truly meaningful experience?

28 April 2013

During the Craft of Use event in London last week, 200 professionals explored the questions surrounding what fashion would be like if it was more than an act of consumption with no meaning beyond the point of sale?


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