Ed Vickers started his brand after becoming uneasy about walking past people sleeping rough and not knowing what to do.
Fresh socks might not seem like a life-changer, but for those walking the streets, day and night foot health is essential. And of all the clothing donations given to shelters, socks are the most needed but least donated.
So for every pair of socks sold, Jollie’s donate a pair to a shelter. And since 2012, thousands of pairs have been donated to over 50 shelter’s nation-wide.