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Keep Mindful

Freedom Friday

20 November 2018

Forced labour is the world's 2nd most profitable illicit enterprise.

It’s the season of goodwill, and here at The Keep we believe that Black Friday only does more harm than good. So, come Friday, we’re focusing on giving back to what we believe in, and thought we’d give you the chance to do the same.

To keep it super simple, we’re giving you the option to:

– enjoy a 20% discount on selected items, using code EnjoyFriday20


– request your 20% be donated to the Freedom Fund, using code FreedomFriday

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71% of people living in situations of modern slavery today are women and girls.

About the Freedom Fund

Leaders in the global movement to end modern slavery, the Freedom Fund partner with visionary investors, governments, anti-slavery organisations and those at risk of exploitation, to tackle the systems that allow slavery to persist and thrive. Working together, they protect vulnerable populations, liberate and reintegrate those enslaved and prosecute those responsible.

We had the privilege of meeting senior programme office, Audrey Guichon, at last year’s Meets at the Keep where Audrey spoke about the vital work they do. Specifically in Tamil Nadu, southern India, where the textile industry is known as a hotspot for various forms of bonded labour. With tens of thousands of girls and young women recruited into employment schemes that result in excessive hours of work and extremely low pay – often with appalling effects on their mental and physical health – this program works closely with a wide range of organisations to reduce workers’ vulnerability to exploitation, strengthen mechanisms for protection, and help survivors emerge from abuse.

20% of the profits from our #FreedomFriday campaign will be donated to the Freedom Fund to help support the vital work they do.

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