Turning a lifelong interest in social justice, trade, and environmental issues into an award-winning social business, Safia Minney is widely regarded as a leader in the Fair Trade movement whilst also being Founder and CEO of sustainable fashion label People Tree.
Minney’s recent written endeavour – Slow Fashion: Aesthetics meets Ethics – offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement, sustainable design, and business that are putting people, livelihoods, and sustainability as central everything they do.
The book curates pioneering people and projects, with the aim of inspiring readers to become part of the change. International names include Livia Firth, Zandra Rhodes, and Lily Cole. American change-makers include Andrew Morgan, filmmaker (The True Cost, a ground-breaking documentary that asks us each to consider who pays the price for our clothing), and Dana Geffner (Fair World Project).
Amongst the well-designed pages Safia Minney argues that the future of brick and mortar retail is in the selling of fair trade, sustainable, and organic products, together with vintage and second hand goods and local produce. Restorative economics, the well-being of our planet, and our bodies and minds can be inspired by this growing sector, one that is shaping big business.
An outstanding social entrepreneur herself (with an award from the World Economic Forum to boot) Safia’s book puts a spotlight on many others bringing alternatives to the mainstream: designers, labels, and eco-concept stores across the world; fair trade producers; campaigns that are re-designing the fashion economy; and the fibers and fabrics which are making a difference.
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Slow is an ethical and activist approach not only for adopting a critical mindset against the conventional fashion system, but also for its potential to challenge fashion’s obsession with image and novelty