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On our radar this week

26 August 2018

ELLE UK Dedicates it’s September Issue To Sustainability

Key industry players including Pamela Anderson, Stella McCartney, Arizona Muse, Livia Firth, Katherine Hamnett, Pandora Sykes and Slick Woods have joined forces to create a pivotal September issue dedicated to encouraging a more environmentally-friendly fashion industry, and we are one hundred percent here for it.

ELLE UK Dedicates September Issue To Sustainability

To investigate the attitudes and awareness of sustainability in fashion among young women in the UK, ELLE conducted some enlightening research. Their findings included:

• 9 in 10 want to know more about sustainability in the fashion industry.
• Two-thirds (62%) were unaware that the fashion industry is one of the world’s biggest polluters.
• 62% are more likely to buy an item of clothing from a brand that values sustainability.
• 55% found it important or very important to know where the clothes they buy come from and that they are ethically made.
• 51% want to know what they can do to become more sustainable.

We are so pleased to see a prominent magazine covering these topics. At The Keep we fully believe that information is important but circulating it is paramount. “Can we make sustainability sexy? Compassion is sexy; empathy is, too. It’s a romantic struggle, to free the world by educating it.” Pamela, we are with you.

Naomi Klein, Pamela Anderson, Stella McCartney, Arizona Muse, Livia Firth, Katherine Hamnett, Jaden Smith, Pandora Sykes and Slick Woods have joined forces to create a landmark September issue.
Model Wilson Oryema, is a passionate advocate of anti-consumerism.

DOMINION (2018)

Directed by Chris Delforce, this impactful documentary follows his 2014 film ‘Lucent’ which documents the unseen brutality and unethical practices of the pig-farming industry.

Through a combination of hand-held and hidden camera footage, Dominian explores the darker side of modern animal agriculture.

Dominion uses drones, hidden and handheld cameras to expose the dark underbelly of modern animal agriculture, questioning the morality and validity of humankind’s dominion over the animal kingdom. While mainly focusing on animals used for food, it also explores other ways animals are exploited and abused by humans, including clothing, entertainment and research. Dominion is co-narrated by passionate animal rights advocates including Rooney Mara, Sia, and Joaquin Phoenix.

Our often romantic view of idyllic farms filled with happy, care-free animals purposefully masks the reality of their mass exploitation. Dominion uncovers some shocking truths.

A must see for anyone questioning the day-to-day cruelty accepted by the industry as standard practice.

‘How to Live Plastic Free’ A day in the life of a plastic detox

This book will teach you everything you need to know about reducing your plastic usage/ consumption on a daily basis.

The book explains how it all happened, how plastic took over the world and our lives and how we can change it.

If you’re just starting out on your plastic free journey, we say treat this as your bible.

Beginning with an outline of a typical morning routine, this book will talk you through your day, step by step, providing handy tips and practical advice for doing away with unnecessary plastic at every opportunity possible. And it’s really as simple as it sounds- suggesting easy zero-waste swaps and innumerable things you can easily avoid if prepared. Covering pretty much everything, from the moment you wake up in the morning to the time you return to bed.

Key chapters include learning how to manoeuvre plastic-free cosmetics, how to implement plastic-free mealtimes, how to alter your shopping habits and how to efficiently minimise the use of plastic items in the workplace.

Acala

Conscious consumers rejoice, this fantastic online store offers a substantial range of natural, organic and vegan health and beauty products from niche brands.

Acala's goal is to make buying consciously as easy and as accessible to all as popping into a high-street store.

Founded by Hanna Pumfrey, a 28-year-old marketing professional with a passion for the environment, Acala strives to help people make more sustainable decisions with their self-care regime, without having to make big lifestyle changes.

Sustainability became an important issue to Hanna whilst living and working in London. After months of mindful observation of the sheer amount of waste her office blindly accumulated on a daily basis, she began to look for solutions. Thus, Acala was born out of Hanna’s desire to make being a conscious consumer accessible to all through an online platform which regularly shares zero-waste tips and tricks via both her blog and external events.

Bamboo makeup palettes to refillable silk floss, Acala covers all bases. They even stock biodegradable eco-glitter, need we go on?

Image Credit: Acala Online Store | Pure Chimp Natural Cleanser.
Image Credit: Acala Online Store | Just Skin Food Natural and Organic Suncream.

The World’s First Microfilter Washing Bag

Now this is a purchase you can’t possibly feel guilty about… Guppyfriend is a revolutionary and patented washing bag by Langbrett that filters out the tiniest microfibres released from textiles during washing.

‘the biggest environmental problem you’ve never heard of’ - The Guardian.

The Guppyfriend washing bag is a patented solution, that filters out the tiniest microfibers released from textiles during washing.

With each wash, countless plastic fibres from synthetic textiles are making their way from washing
machines into rivers and oceans – seen only now to be the cause of much marine-life devastation. When ingested by animals which we in turn consume, these particles end up inside us… a pretty nasty cycle if you think about it.

Guppyfriend’s self-cleaning fabric bag is made of a specially designed micro-filter material. Simply collect the fibres and dispose them of properly after you’re done.

Available from The Keep in September.

Put synthetic textiles into the Guppyfriend and wash as usual.
Remove the released microfibers from hems inside of Guppyfriend and dispose properly.
The Guppyfriend washing bag is a daily reminder to adapt your washing rituals and to reflect your purchasing patterns.

Compiled by The Keep’s Content Creator, Oliver Lamoury.

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