A curated selection of ethical fashion. Brands with integrity. Clothes to keep.
The Keep began as a crazy idea, back in early 2012, after I lost my sense of self doing a job I was wholly unsuited to.
Frustrated by the poor quality of most things in my wardrobe, and uninspired by high street shops, I began to seek out clothes that had a story behind them. Working as a management consultant by day, I dedicated evenings and weekends to blogging about my fashion finds.
During one such hunt I stumbled into an exhibition at Sadler’s Wells, run by the Ethical Fashion Forum, and my path was set. The first step was to quit my job; the second to write a business plan. The vision being a one-stop shop offering a curated selection of the most stylish, yet affordable, ethical fashion. Clothes to keep.
In September 2012 The Keep Boutique was born. Since then a number of people have helped to develop my concept, whilst I’ve never veered away from my central mission:
To seek out and promote fashion brands with true integrity, whilst carefully curating the selection to ensure style comes first.