Featuring interviews with some of the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is a kickstarter-funded film, released on 29th May, which seeks to address the human and environmental costs of an ever-expanding fashion industry.
By taking the audience on an eye opening journey around the world and into the lives of the many people and places behind our clothes, director Andrew Morgan believes that ordinary people can help change the status quo. “It’s important to bring it down to people’s level,” he told Benjamin Lee in a recent article for the Guardian. “What if we started by slowing down and not consuming so much stuff, just because it’s there and cheap and available. It’s amazing how that process makes sense financially, it makes sense ethically, it makes sense environmentally.”
Quoted in the same piece, Executive producer Livia Firth also calls on the public to kick-start some much needed changes to the fashion industry. “We’ve been brainwashed to think that we have to consume at such a fast pace. But as consumers, we need to realise how powerful we are. Every time we buy something, we actually vote, and if the brand still wants a business that is profitable in 15 to 20 years, they have to address the environmental impact and the social injustice. Because it’s only going to get worse.”
Filmed in countries all over the world, from the brightest runways to the darkest slums, we are hosting a screening of this unprecedented documentary at the Ritzy Cinema in Brixton on Monday 3rd August at 6pm. There will be a short introduction at the beginning, and drinks afterwards. Ticket price includes a £2 donation to Brand Aid for Nepal Appeal 2015 set up to help those impacted by the two earthquakes in April and May.
Monday 3rd August 2015, 6.00pm
Ritzy Cinema, London SW2 1JG
Buy Tickets here
Running time: 90 minutes