Alright, I’ve used ZoomInfo for years—it’s a solid B2B leads database, no doubt. But let’s be real: it’s pricey, not always accurate, and sometimes just overkill. If you’re like me and looking for B2B lead generation tools that don’t burn a hole in your wallet, I’ve got you covered. I went hands-on with a bunch of lead generation companies and here’s the no-BS breakdown.
1. Apollo.io – Best All-in-One Sales Platform
How it works:
Apollo is like a budget-friendly ZoomInfo with built-in outreach. You get a clean B2B contact database, intent signals, email sequences, and even call tools.
What I liked:
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Super easy to use
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Great enrichment tools
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Unlimited email credits on higher plans
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Built-in CRM/lightweight HubSpot vibe
What I didn’t like:
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Emails aren’t always 100% accurate
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UI can feel a bit sluggish sometimes
Pricing:
Starts free. Paid plans from $49/month. Honestly, a steal.
Why switch from ZoomInfo?
Apollo gives you lead data + outreach in one. If you’re running lean, this is gold.
2. RocketReach – Great for Verified Emails Fast
How it works:
Pop in a name or company and RocketReach pulls up their emails, socials, and job titles. Simple and super focused.
What I liked:
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Clean UI
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Solid email accuracy
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Fast results
What I didn’t like:
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Not as many filters or deep insights
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Pricey if you burn through credits fast
Pricing:
Free trial, then starts at $53/month for 125 lookups.
Use case:
Great if you just need verified emails for outbound. Not built for heavy-duty prospecting.
3. Kaspr – Best for LinkedIn Leads
How it works:
This Chrome extension scrapes contact info from LinkedIn in real-time. You click, and boom—email + phone.
What I liked:
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Super tight LinkedIn integration
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Phone number accuracy is 🔥
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Real-time enrichment
What I didn’t like:
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Browser-only tool
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Limited B2B database beyond LinkedIn
Pricing:
Starts at €30/month (~$32). Solid bang for your buck.
When to use:
If you live on LinkedIn and need fast data without paying ZoomInfo $$$.
4. LeadIQ – Best for Sales Teams on the Go
How it works:
It’s all about outbound. You build lists while browsing LinkedIn, enrich in real-time, and sync to your CRM.
What I liked:
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Super fast list building
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Seamless with Salesforce + Outreach
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Nice Chrome plugin
What I didn’t like:
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Not great for bulk prospecting
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Contact database is decent but not huge
Pricing:
Free plan available. Paid starts at $39/month.
Use case:
If you’re a BDR/AE and spend hours on LinkedIn—this is built for you.
5. SalesIntel – Best for Data Accuracy & Human Verification
How it works:
SalesIntel blends AI with real humans to verify contact data. You get firmographics, technographics, and intent signals via Bombora.
What I liked:
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Human-verified data = 🔥 accuracy
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Integrates with Salesforce, HubSpot, etc.
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Intent + buying signals are super useful
What I didn’t like:
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UI’s a bit clunky
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Not cheap
Pricing:
Custom quote, but expect ZoomInfo-level pricing. More accurate though.
Verdict:
If accuracy is non-negotiable and you’ve got the budget, this is a legit ZoomInfo replacement.
6. LeadSwift – Best for Local B2B Lead Generation
How it works:
LeadSwift focuses on scraping local businesses—great for agencies and small biz prospecting.
What I liked:
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Super targeted local lead scraping
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Finds emails, phones, websites
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Works great for local SEO clients
What I didn’t like:
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Not built for enterprise B2B
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Interface feels outdated
Pricing:
Starts around $67/month. One-time license options too.
Use case:
Perfect for agencies selling to SMBs. Not for SaaS or B2B tech prospecting.
7. LeadScrape – Best for One-Click Data Dumps
How it works:
Scrapes massive lists of B2B contacts across cities, industries, and more. Great for one-time lists.
What I liked:
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Easy to use
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Fast bulk data extraction
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Decent filters
What I didn’t like:
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No email verification
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Static lists = can get outdated
Pricing:
Starts at $97 one-time. Pretty fair deal.
Verdict:
Best for quick bulk leads—just make sure to clean/verify the data yourself.
8. Skrapp – Best Lightweight LinkedIn Email Finder
How it works:
Skrapp is a Chrome extension that finds business emails from LinkedIn profiles and websites.
What I liked:
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Super fast and simple
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Decent accuracy on emails
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Easy exports
What I didn’t like:
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Limited data insights
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Can’t do large-scale prospecting
Pricing:
Free plan, paid from $49/month.
Use case:
Great for freelancers, VAs, or anyone needing quick B2B contact info.
9. Snov.io – Best for Cold Outreach + Automation
How it works:
You get lead gen, email finder, drip campaigns, and even email verification all-in-one.
What I liked:
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Awesome cold email automation
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Affordable all-in-one tool
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Chrome extension works great
What I didn’t like:
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Not as many contacts as ZoomInfo
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Some UI quirks
Pricing:
Starts at $39/month. Very startup-friendly.
Verdict:
If you’re doing outbound at scale and want to automate it all—Snov.io is 🔥.
10. GetProspect – Best for Simplicity + Clean UX
How it works:
LinkedIn-focused email extractor with a clean interface and simple list builder.
What I liked:
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Easy to use
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Clean email exports
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Integrates with CRMs
What I didn’t like:
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Data can be a bit limited
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No deep filters
Pricing:
Free plan available. Paid starts at $49/month.
Use case:
If you just want leads without the bells & whistles—this gets it done.
11. TaskDrive – Best for Done-For-You Lead Research
How it works:
You outsource lead research to real humans. You tell them your ICP, and they build custom lists.
What I liked:
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100% done-for-you
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High data accuracy
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Saves tons of time
What I didn’t like:
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Slower than instant tools
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Not self-serve
Pricing:
Starts at $699/month. Pricey but it’s a service, not a SaaS.
Verdict:
Great if you want super-targeted leads and have no time to DIY.
12. LeadFuze – Best for Smart Prospecting with AI
How it works:
LeadFuze builds lead lists using AI (called Fuzebot). You set filters and it keeps finding contacts automatically.
What I liked:
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Smart automation
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Good integrations
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Enrichment features
What I didn’t like:
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Data can get stale
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UI feels outdated
Pricing:
Starts at $147/month. Not cheap, but powerful for larger teams.
Use case:
Best for sales teams who want a hands-off way to fill the funnel.
13. Instantly.ai – Best for High-Volume Cold Email Outreach
How it works:
It’s an outreach platform—not a database—but integrates with any lead source. Lets you scale to 100s of inboxes.
What I liked:
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Unlimited sending accounts
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Warm-up tools built-in
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Crazy scalable
What I didn’t like:
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No leads included
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Needs 3rd-party data source
Pricing:
Starts at $37/month. Amazing value.
Verdict:
Pair this with Apollo, Snov, or LeadFuze for a cold email machine.
14. Brevo (formerly Sendinblue) – Best for Email Marketing & CRM
How it works:
Brevo’s more of a CRM/email marketing platform. Not a lead gen tool per se—but great for nurturing once you get leads.
What I liked:
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Full email CRM
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SMS and WhatsApp support
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Free tier
What I didn’t like:
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No lead data included
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Limited cold outreach tools
Pricing:
Free to start. Paid plans from $25/month.
Use case:
Solid tool once you have leads—great for nurturing and automation.
15. Leadzai – Best for AI-Driven Ad Campaigns + Lead Gen
How it works:
Leadzai helps you launch paid ads that automatically generate leads via landing pages + AI.
What I liked:
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AI simplifies ad setup
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All-in-one lead gen flow
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Google + Meta ads in one place
What I didn’t like:
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Focuses more on inbound leads
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Not a B2B contact database
Pricing:
Pay-per-performance or subscription model. Depends on your setup.
Verdict:
Use this if you prefer inbound leads vs outbound scraping.
16. 6sense – Best for Enterprise Intent Data & ABM
How it works:
It’s built for big sales teams using ABM. Think predictive analytics, buying signals, and lead scoring at scale.
What I liked:
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Cutting-edge intent data
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Works across marketing + sales
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Deep integrations (Salesforce, HubSpot, etc.)
What I didn’t like:
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Super expensive
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Overkill for small teams
Pricing:
Custom quotes. Expect enterprise pricing.
Verdict:
If you’re at an enterprise level and want serious intent data—this crushes ZoomInfo.
17. Leadfeeder (now part of Dealfront) – Best for Website Visitor Tracking
How it works:
It identifies anonymous companies visiting your site and turns them into warm B2B leads.
What I liked:
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Great lead signals
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Easy CRM sync
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Solid UI
What I didn’t like:
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No contact info (unless paired with enrichment tools)
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Only works if you have decent traffic
Pricing:
Free for limited data. Paid starts around $139/month.
Use case:
Awesome for inbound lead conversion. Pair with Snov or Instantly for outreach.
18. UpLead – Best for Clean, Verified Contact Data
How it works:
UpLead is a B2B leads database that actually cares about data quality. You get real-time email verification and tons of firmographic filters.
What I liked:
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95%+ accurate emails
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Super clean UI
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Instant enrichment
What I didn’t like:
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Limited contact volume unless you’re on higher plans
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No outreach tools built-in
Pricing:
Starts at $99/month for 170 credits.
Verdict:
If quality > quantity and you want clean B2B contact lists, UpLead is underrated.
19. Lead411 – Best for Verified Emails + Intent + Triggers
How it works:
Lead411 combines email/phone data with intent triggers (like company hiring, funding, etc.).
What I liked:
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Strong B2B data
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Sales triggers = 🔥 for timing outreach
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Direct dials are solid
What I didn’t like:
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UI is functional but not pretty
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Intent data isn’t as deep as 6sense
Pricing:
Starts around $99/month. Good bang for the buck.
Use case:
Great for SDR teams that want verified leads + timing insights.
20. Overloop – Best for Multi-Channel Outreach
How it works:
Overloop (formerly Prospect.io) lets you build lead lists, run cold email, and even automate LinkedIn touches.
What I liked:
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Email + LinkedIn sequences
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Built-in CRM
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Nice UI
What I didn’t like:
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Smaller database
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Not ideal as your only lead source
Pricing:
$99/month. Solid for cold outreach.
Verdict:
If you’re replacing ZoomInfo for outreach, not data—Overloop nails it.
21. Hunter.io – Best for Email Discovery at Scale
How it works:
Hunter finds and verifies emails tied to company domains. Great if you already know who you’re targeting.
What I liked:
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Super accurate email finder
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Domain search is 🔥
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Bulk tools + API
What I didn’t like:
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No phone numbers
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You need to bring your own target list
Pricing:
Free to start. Paid plans from $49/month.
Use case:
Great for ABM, researchers, and growth hackers scraping domains.
22. Coldlytics – Best for Hyper-Targeted Custom Lists
How it works:
You tell Coldlytics your ICP—they manually research and deliver B2B lead lists within 24–48 hours.
What I liked:
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Super tailored data
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Great for niche markets
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Human-powered = better accuracy
What I didn’t like:
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Can’t build lists instantly
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Costs vary by request
Pricing:
Starts around $150 for smaller batches.
Verdict:
Best if your audience is ultra-specific. I use it when I can’t find the right niche on other platforms.
23. Seamless.ai – Best for Contact Enrichment & Real-Time Leads
How it works:
Seamless scrapes emails and phone numbers in real time based on your search filters.
What I liked:
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Real-time lead search
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Good enrichment
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Free tier available
What I didn’t like:
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Data can be hit or miss
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Annoying upsells
Pricing:
Free plan available. Paid plans start around $147/month.
Verdict:
A decent ZoomInfo replacement if you want real-time leads and don’t mind a bit of noise.
24. LeadsGorilla – Best for Local Business Agencies
How it works:
This one’s for local lead scraping. It pulls in SMB data from Google Maps, Facebook, Yelp, etc.
What I liked:
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Local lead goldmine
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Shows if businesses are running ads, have a website, etc.
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One-time pricing
What I didn’t like:
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Not a B2B SaaS lead tool
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Interface is a bit rough
Pricing:
One-time cost around $47–$67.
Use case:
If you sell digital services to local businesses—this is your jam.
25. Lusha – Best for Quick Lead Info + Chrome Extension
How it works:
Lusha gives you direct dials, emails, and company info while browsing LinkedIn or Salesforce.
What I liked:
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Super fast contact finder
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Great for direct phone numbers
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Clean interface
What I didn’t like:
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Expensive for the volume
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Doesn’t always return full data
Pricing:
Starts at $36/month. Higher plans go up fast.
Verdict:
Good for quick lead grabs—not ideal for bulk prospecting.
26. Clay – Best for Custom Workflows + Lead Enrichment
How it works:
Clay is basically a visual Zapier for lead generation. You build workflows that pull, clean, enrich, and score data automatically.
What I liked:
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Wildly customizable
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Can use 50+ data sources
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Great for growth hackers
What I didn’t like:
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Steep learning curve
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Overkill for simple lists
Pricing:
Starts at $149/month. Advanced, but powerful.
Use case:
Perfect if you’re into no-code automation and want complete control of your pipeline.
27. Datanyze – Best for Technographic Data
How it works:
Datanyze gives you emails + insights on what tech a company uses (e.g., Shopify, HubSpot, etc.).
What I liked:
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Easy Chrome extension
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Great for SaaS prospecting
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Free plan is nice
What I didn’t like:
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Smaller data set
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Less relevant if technographics don’t matter to you
Pricing:
Free plan available. Paid starts at $29/month.
Verdict:
Ideal for SaaS sales teams targeting users of specific tools.
28. Dun & Bradstreet (DNB) – Best for Enterprise-Grade Company Data
How it works:
DNB provides super detailed company profiles—financials, hierarchy, risk scores, etc. Think of it as corporate data on steroids.
What I liked:
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Deep company data
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Used by banks, enterprises
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D-U-N-S numbers, baby
What I didn’t like:
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Not built for prospecting
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Super expensive and clunky
Pricing:
Enterprise pricing only. Definitely not startup-friendly.
Verdict:
If you need vetted company intel (not just leads), DNB is the OG. Just don’t expect modern UI or cheap pricing.
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